I often hear questions about how to choose and use keywords. Once and for all, I am going to explain how to find keywords, where to put them and the best approach to using them. First, the Google AdWords Keyword Tool is one of the best tools out there. If you don't have an AdWords Account, sign up for one. It's simple, easy and free.
Once you have an account, all you have to do is enter your URL, a few keyword ideas and the category that your website genre falls under. Press enter and you have a list of 100 keyword ideas with data on how many hits the keywords get, where the hits are coming from, and how much competition these keywords have.
It's good to insert all 100 words into the back end of your website's pages. If you have a large budget for your search engine optimization campaign, target the highest competition keywords with the highest number of hits. If you don't want to spend a fortune in time and money, go for the keywords with the highest number of hits and lowest competition. If you are flat broke, only want a little local business and have no patience for a full blown expensive but effective SEO campaign, target the lowest number of hits with the lowest competition.
Now that you have your keywords selected, pick 4 of those keywords to place in an article or press release. Focus your writing on these keywords. Don't forget to place your main keyword in the title of your article.
There is a lot of debate going on right now over whether or not to repeat keywords in articles. Here is the short answer: as long as you have a 3-5% keyword saturation rate, you're fine. Granted, search engines will like your SEO work much better if you use keywords that have synonymous meanings but are different words or repeat the keyword but the keyword/keyword phrase's meaning as a whole is varied.
For example, the keyword SEO tips and tricks and SEO cheats are basically the synonymous and they can be used interchangeably in text rather than being repeated. SEO tips and tricks and SEO books indicate somewhat different content and therefore are appropriate to be used in tandem as keywords.
Most importantly, you want to choose keywords which are most appropriate to your subject matter. You wouldn't want to use they keyword apples if you only sell oranges.
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