If you want to achieve high rankings in the search engines for competitive keywords, you will need to work hard. There are two types of rankings in the search engines. One is getting high rankings with pay per click. To do that, all you need to do is to put together your campaign including ad text and apply a budget that will outbid your competitors. If you do that correctly, your listing will show up high on the page for your selected keywords.
A Pay Per Click campaign can be extremely expensive for certain industries. For example, if you are a personal injury attorney in a major city expect to pay out the nose for competitive keywords. Certain keywords may cost you around the $30-$40 range per click. Just because you get a click does not mean that the phone will then ring, it only means that person will visit your website and look around.
The hard work comes then when you want to rank organically for keywords. This is the area on the search engine pages underneath the sponsored links at the local listings. Seventy percent of the links come from this area as opposed to only 30% for the paid listings. So ranking high organically will give you a higher chance for getting traffic and doing so in a cheaper fashion.
People think they can just put up their website and the high rankings will come shortly thereafter. Well in this day and age where over 75 percent of the US is using the Internet the competitiveness is extensive and this will not work. In order to rank highly a lot of subsequent work needs to be done other than having a great looking and functioning site.
What do I mean by that? Internet marketing is necessary. Writing articles and distributing them around the Internet along with publishing video, writing frequently to a blog, and anything that will bring back traffic to your website. Social media participation can be very helpful as well, as eventually the search engines will index those sites which will help with rankings.
There are ethical ways to drive keyword rankings and then there are those that may lead to problems. If you are writing regular articles and distributing them around the Internet that is a great thing. However if you go out and buy hundreds of backlinks to your website and have them all go live at one time search engines notice this. They hate it, and may penalize you severely for this unethical purchase.. One thing that search engines really like now is video, especially Google as they own YouTube. If you set up a YouTube channel and film videos on topics that people want to hear about you can play the videos on your website and get a lot of views and traffic which will then help your search engine rankings.
The bottom line here is that achieving high search engine rankings is not an overnight phenomena. If you want to do it by yourself it will require considerable hard work done in a steady fashion. Most of the time, it is best to leave that type of work to a professional SEO company with an impressive track record. That way you can concentrate on the business that you do that and let a professional SEO company concentrate on your Internet success.
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